About the Conference

Human-Centric Marketing: Bridging Technology and Consumer refers to a marketing approach that prioritizes the human experience while leveraging technology to enhance consumer relationships. This concept emphasizes the need to understand and empathize with consumers’ needs, preferences, and emotions, even as marketing strategies increasingly rely on digital tools and data analytics. In a digital age, where consumers are bombarded with information and choices, human-centric marketing helps brands stand out by focusing on meaningful connections. By bridging technology and consumer needs, businesses can create more engaging, personalized, and satisfying experiences that foster loyalty and trust. This approach recognizes that while technology is a powerful tool, the heart of marketing lies in understanding and serving people. While technology provides a wealth of data, human- centric marketing uses this data to gain insights into consumer behavior and preferences. The goal is to use these insights to enhance, rather than replace, the human element in marketing.

The conference will provide a platform for scholars and faculty members to discourse on leveraging technology to enhance consumer experiences while maintaining a strong human connection. This conference would offer a comprehensive exploration of how to effectively integrate technology into marketing in a way that prioritizes and enhances the human experience, providing attendees with the tools and insights needed to succeed in a rapidly evolving digital landscape. Additionally, it will offer faculty members the opportunity to update their knowledge on current research trends and expand their academic horizons.